Target
Target Darts – Company, Professional Players & Darts Accessories at Diplomatgames
Target Darts is one of the most internationally renowned brands in darts, known for innovative technologies, high-quality darts, modern design, and collaborations with numerous successful professional dart players.
Since the brand's launch in 2006, Target has evolved from a dart manufacturer into a comprehensive brand encompassing modern darts. Today, the product range includes not only Target Steel Darts and Soft Darts but also dartboards, K-Flex, Swiss Points, flights, shafts, dart cases, lighting systems, and modern digital technologies for darts.
At Diplomatgames, you'll find a wide selection from the world of Target Darts – from classic darts to the player darts of famous professionals and accessories for your complete dart setup.
Target Darts – The Company's History
The Target Darts brand was launched in 2006.
From the outset, Target focused on combining modern designs, high-quality manufacturing, and innovative technologies.
The brand describes its own ambition with the motto:
“Step Beyond”
This philosophy runs through many Target products. The company not only develops classic darts but constantly strives to evolve existing components of the sport.
Over the years, this has led to the creation of well-known Target systems and technologies such as:
- Swiss Point
- K-Flex
- OMNI
- Virt
- DartCounter
- MOD
- various dartboard and lighting systems
Behind the brand is Target Sports Ltd..
Today, Target operates internationally and collaborates with professional dart players, world champions, young talents, and players from various countries.
Target Darts and Innovation
A key component of the brand is the development of its own technologies.
Target does not limit itself to developing new barrel shapes or designs. The company develops complete systems that affect various aspects of the game.
Particularly well-known are Target Swiss Point and Target K-Flex.
With products like OMNI and Virt, Target is also intensively involved in connecting classic steel darts with digital and networked darts.
Target Swiss Point
Swiss Point is Target's patented interchangeable tip system.
With compatible Target SP Steel Darts, dart tips can be unscrewed and screwed back in using a special tool.
This allows players to use different tip lengths and designs or replace a damaged tip.
Target now offers numerous different Swiss Points.
Swiss Point has thus become an important part of many modern Target Steel Darts.
Target K-Flex
Another well-known development is Target K-Flex.
K-Flex combines flight and shaft into an integrated unit.
Instead of assembling the flight and shaft separately, the player receives a complete flight-shaft system.
Target now offers K-Flex in numerous:
- lengths
- flight shapes
- colors
- designs
- player editions
This has created an extensive product world around K-Flex within the Target range.
Target OMNI Auto Scoring System
With Target OMNI, the brand goes a step further towards digital darts.
OMNI is an automatic scoring system for steel darts.
The system uses four HD cameras to record thrown darts. Target states an accuracy of 99.7% for OMNI.
In conjunction with DartCounter, scores can be automatically recorded, and statistics, heatmaps, and other data can be displayed.
OMNI thus connects the classic steel dartboard with modern automatic scoring.
Target Virt Camera
Target Virt was developed for online darts.
The camera system allows both the dartboard and the player to be streamed during online matches.
In combination with DartCounter, dart players can thus compete online and see each other during the game.
Target is thus developing not only darts and accessories but an increasingly interconnected dart ecosystem.
Target Darts Players – The Team Behind the Brand
A particularly important part of the Target brand is its extensive Professional Players Team.
Target collaborates with world champions, established tour players, young talents, and renowned personalities from different generations of darts.
Below you will find the players currently listed by Target as Professional Players.
Luke Littler – “The Nuke”
Luke Littler is one of the most significant players in the current Target team.
The Englishman developed within a very short time from a young talent into one of the biggest stars in international darts.
Already in 2024, Littler reached the final of the PDC World Darts Championship at the age of 16.
The World Championship title followed in 2025. In 2026, Littler won the PDC World Darts Championship again, becoming a two-time world champion at just 18 years old.
Target has been working with Littler since his youth.
In January 2026, Target announced a new long-term multi-million-pound contract with Luke Littler. Target described this as the biggest contract between a dart brand and a player in the history of the sport.
An extensive product world has now emerged around Luke Littler Darts – from various steel and soft dart models to K-Flex, dartboards, cases, and other accessories.
Phil Taylor – “The Power”
Phil Taylor is one of the most successful dart players of all time.
The Englishman won a total of 16 World Championship titles and shaped professional darts for decades.
In 2014, Phil Taylor joined Target.
Together with Target, numerous generations of his famous Player Darts were created.
Even after the end of his great PDC career, Phil “The Power” Taylor remains one of the most important names within the Target brand.
Raymond van Barneveld – “Barney”
Raymond van Barneveld is also part of the Target team.
The Dutchman is a multiple world champion and one of the most recognizable personalities in the history of European darts.
His duels with Phil Taylor are among the classics of professional darts.
Target offers various generations of Raymond van Barneveld Darts and corresponding player accessories.
Adrian Lewis – “Jackpot”
Adrian Lewis is also part of the Target portfolio.
The Englishman is a two-time PDC World Champion, winning his world titles in 2011 and 2012.
"Jackpot" is thus part of an exceptional group of world champions within the Target team.
Rob Cross – “Voltage”
Rob Cross provided one of the most extraordinary stories in professional darts.
Only a short time after joining the professional PDC circuit, he won the PDC World Darts Championship 2018.
In the final, Cross defeated Phil Taylor in his last PDC World Championship.
Target offers various generations of Rob Cross Darts and matching accessories.
Stephen Bunting – “The Bullet”
Stephen Bunting is one of the most famous players in the current Target team.
The Englishman is a former BDO World Champion and subsequently established himself on the PDC Tour.
His Target Player Darts are among the brand's well-known product series.
Beau Greaves
Beau Greaves is one of the most successful female players of her generation.
The Englishwoman gained international attention at a young age and won numerous significant titles in women's darts.
Target includes Beau Greaves in its portfolio of World Champions.
Shane Mc Guirk
Shane Mc Guirk is also listed by Target in the World Champions category.
The Irish darts player belongs to the younger generation in international darts and is part of the extensive Target team.
Nathan Aspinall – “The Asp”
Nathan Aspinall has been one of the well-known faces on the PDC Tour for years.
The Englishman established himself on the international stage with great successes and is one of the prominent tour players in the Target team.
Target offers various generations of Nathan Aspinall Darts and player accessories.
Chris Dobey – “Hollywood”
Chris Dobey is also one of the established English PDC professionals at Target.
Under his nickname "Hollywood", Dobey has established himself on the professional tour over many years.
Target offers its own Chris Dobey Darts and corresponding player accessories.
Josh Rock – “Rocky”
Josh Rock is one of the most prominent talents from Northern Ireland.
At a young age, he attracted attention with strong performances and high averages and established himself on the PDC Tour.
Target offers Josh Rock Darts for both steel and soft darts.
Gabriel Clemens – “German Giant”
Gabriel Clemens is one of the most famous German dart players.
The "German Giant" attracted particular attention through his run at the PDC World Darts Championship 2023, when he became the first German to reach a World Championship semi-final.
Target offers various Gabriel Clemens Darts and accessory products.
For dart fans from Germany, Austria, and Switzerland, Clemens is one of the particularly well-known names within the Target team.
Dimitri Van den Bergh – “The DreamMaker”
The Belgian Dimitri Van den Bergh is also part of the professional Target team.
Van den Bergh has established himself among the world's elite with major tournament successes and is one of the most famous Belgian dart players.
Target offers its own player products around the "DreamMaker".
Scott Williams – “Shaggy”
Scott Williams is an English PDC professional and also a member of the Target team.
“Shaggy” is known for his extroverted personality on stage and has made a name for himself internationally with strong performances at major tournaments.
Target offers its own Scott Williams Player Darts.
Sebastian Bialecki – “The Bolt”
Sebastian Bialecki is one of the most interesting young Polish dart players.
The Pole quickly gained attention with a televised nine-dart finish on his UK Open debut.
In 2022, he reached the quarter-finals of the UK Open.
In 2025, Bialecki won his first PDC Senior ranking title, Players Championship 22, becoming only the third Polish player to win a Players Championship tournament.
In July 2026, Target extended his contract.
Jeffrey de Graaf
Jeffrey de Graaf is an internationally experienced dart professional and also part of the Target team.
The Dutch native competes internationally for Sweden and is active on the professional tour.
Target confirmed an extension of its collaboration with de Graaf in June 2026.
Keane Barry – “Dynamite”
Keane Barry is one of the young Irish dart professionals.
He attracted international attention in the youth sector and subsequently made the leap to the professional PDC Tour.
Barry is one of the generation of young players that Target has supported over a longer period.
Kevin Doets – “Hawk Eye”
Kevin Doets is a Dutch dart professional and part of the Target team.
The Dutchman has made a name for himself through the PDC Tour and appearances at major international tournaments.
Target lists him in its current Professional Players portfolio.
Danny Baggish – “The Gambler”
Danny Baggish is an American dart player.
The former PDC Tour Card holder is one of the well-known names in the American darts scene and has also attracted attention on the international stage.
He expands the Target team with a prominent player from North America.
Danny Lauby
Danny Lauby is also from the USA and is part of the Target team.
Lauby has been active in American and international darts for years and is one of the well-known US dart players of his generation.
Paul Lim – “The Singapore Slinger”
Paul Lim is a true legend of international darts.
The Singapore-born dart player has been active on the international stage for decades.
His nine-dart finish at the BDO World Championship in 1990 holds particular historical significance.
Paul Lim, like hardly any other player, represents the international history of darts and continues to be part of the Target player portfolio.
Glen Durrant – “Duzza”
Glen Durrant is one of the most successful players from the BDO era.
The Englishman won the BDO World Darts Championship multiple times and later switched to the PDC.
There he celebrated another major career success by winning the Premier League.
“Duzza” is also part of the Target Professional Players Team.
Tony O'Shea – “Silverback”
Tony O'Shea is another highly experienced English dart player in the Target team.
The "Silverback" is particularly known for his long and successful career in classic BDO and WDF darts.
He is one of the players who have witnessed several generations of modern darts.
John O'Shea
The Irish dart player John O'Shea is also part of the Target team.
He has many years of international experience and is known from both classic darts and various modern tournament series.
Mark Dudbridge – “Flash”
Mark Dudbridge is an experienced English dart professional from Bristol.
“Flash” has been part of the international darts scene since the late 1990s and reached major finals in his career.
Target signed Dudbridge to its team in 2023, with his activities on the World Seniors Darts Tour playing a particular role.
Lorraine Winstanley
Lorraine Winstanley is one of the experienced and well-known English female dart players.
Target also works directly with her on the development of her Player Darts. The Generation 2 Darts, for example, were developed according to her requirements for competitive use.
Mikuru Suzuki – “Miracle”
Mikuru Suzuki is one of the most internationally known Japanese female dart players.
She celebrated significant successes in international women's darts and contributed significantly to the greater international perception of Japanese female dart players.
She is also part of the globally positioned Target team.
Mayuko Morita
With Mayuko Morita, another Japanese player is part of the Target Professional Players Team.
Her inclusion underlines Target's strong international focus and the importance of the Asian dart market for the brand.
Katie Sheldon
Katie Sheldon is an Irish dart player and belongs to the younger generation in international women's darts.
Target continues to work with her: In July 2026, a contract extension with Katie Sheldon was announced.
Eleanor Cairns
Eleanor Cairns is a young English dart player who attracted attention early on through successes in junior and women's competitions.
She is also part of the current Target Professional Players Team.
Aoife McCormack
Aoife McCormack is part of the growing group of successful female dart players within the Target portfolio.
The Northern Irishwoman is currently listed by Target as a Professional Player.
Cathy Leung
Cathy Leung is part of Target's international Professional Players portfolio.
With players like Leung, Target underlines its international presence far beyond the classic British and European dart market.
Adam Lipscombe
Adam Lipscombe is currently listed by Target as a Professional Player.
He is therefore part of the brand's extensive player program, which supports established world stars as well as other professional players and up-and-coming talents.
Adam Mould
Adam Mould is also part of Target's current Professional Players Team.
The Englishman is active in British darts and is part of the broadly positioned Target player portfolio.
Andreas Hyllgaardhus
Andreas Hyllgaardhus is also part of the international Target team.
The Danish player expands the brand's European lineup and is currently officially listed by Target among the Professional Players.
Bram van Dijk
The Dutchman Bram van Dijk is also part of the Target Professional Players Team.
Target focuses on a broad presence, especially in the Netherlands, one of the most important dart markets outside Great Britain.
Charlie Manby
Charlie Manby is one of the young players in the Target team.
Target traditionally does not exclusively invest in already established professionals, but also accompanies junior players and aspiring talents on their way through international darts.
Jack Vincent
Jack Vincent is also listed in Target's current Professional Players portfolio.
He is part of the broad base of young and aspiring players that Target supports alongside its big world stars.
James Beeton
James Beeton is also part of the Professional Players Team.
His presence also shows Target's strategy not only to sign well-known TV players, but also to build up talent for the future.
Jarred Cole – “The King of the Castle”
Jarred Cole has been part of the English darts scene since he was young and attracted attention early on in the junior sector.
He is part of Target's Professional Players Team and has experience from various British and international competitions.
Jenson Walker
Jenson Walker is also currently listed by Target as a Professional Player.
He belongs to the younger generation within Target's extensive player program.
Justin Hood
Justin Hood is also part of the Target team and is listed as a Professional Player on the official Target website.
He is part of the large group of British players who, alongside the international stars, form the brand's professional player portfolio.
Lee Cocks
Lee Cocks is part of Target's current Professional Players Team.
With players like Cocks, Target also supports players outside the most famous TV names, thereby building a particularly diverse team.
Matt Doe
Matt Doe is also listed as a Target Professional Player.
He is therefore part of the brand's extensive British player portfolio.
Michael Flynn
Michael Flynn is also part of the current Target Professional Players Team.
Target lists him together with world champions, tour players, and up-and-coming talents in the official player section.
All current Target Professional Players at a glance
According to the current official Target list, the following 45 players are part of the Professional Players portfolio:
- Adam Lipscombe
- Adam Mould
- Adrian Lewis
- Andreas Hyllgaardhus
- Aoife McCormack
- Beau Greaves
- Bram van Dijk
- Cathy Leung
- Charlie Manby
- Chris Dobey
- Danny Baggish
- Danny Lauby
- Dimitri Van den Bergh
- Eleanor Cairns
- Gabriel Clemens
- Glen Durrant
- Jack Vincent
- James Beeton
- Jarred Cole
- Jeffrey de Graaf
- Jenson Walker
- John O'Shea
- Josh Rock
- Justin Hood
- Katie Sheldon
- Keane Barry
- Kevin Doets
- Lee Cocks
- Lorraine Winstanley
- Luke Littler
- Mark Dudbridge
- Matt Doe
- Mayuko Morita
- Michael Flynn
- Mikuru Suzuki
- Nathan Aspinall
- Paul Lim
- Phil Taylor
- Raymond van Barneveld
- Rob Cross
- Scott Williams
- Sebastian Bialecki
- Shane Mc Guirk
- Stephen Bunting
- Tony O'Shea
Target and its World Champions
The number of successful world champions in the Target portfolio is particularly remarkable.
Target lists, among others, the following players in its "World Champions" section:
Phil Taylor
Luke Littler
Raymond van Barneveld
Adrian Lewis
Rob Cross
Stephen Bunting
Shane Mc Guirk
Beau Greaves
Thus, Target unites players from completely different generations of darts.
From legends like Phil Taylor and Raymond van Barneveld to Adrian Lewis and Rob Cross, to the new generation around Luke Littler and Beau Greaves, the Target team spans several eras of professional darts.
Target Player Darts
The collaboration with professional players is also an important part of product development for Target.
For numerous players, Target develops its own Player Darts.
These can be based on the requirements, preferences, and designs of the respective professional.
Particularly extensive Player Ranges exist, for example, around:
- Luke Littler
- Phil Taylor
- Raymond van Barneveld
- Stephen Bunting
- Rob Cross
- Nathan Aspinall
- Chris Dobey
- Josh Rock
- Gabriel Clemens
- Dimitri Van den Bergh
- Scott Williams
- Sebastian Bialecki
- Jeffrey de Graaf
- Lorraine Winstanley
Depending on the player, different generations, weights, barrel shapes, steel and soft tip versions, as well as suitable accessories, are available.
Target Steel Darts
Target Steel Darts are part of the brand's core range.
Target offers numerous dart series in different designs, weights, materials, and price ranges.
Player Darts form a particularly important part of the steel dart range.
Many current Target Steel Darts also use the Swiss Point System.
Target Soft Darts
In addition to steel darts, Target offers a large selection of Soft Tip Darts for electronic dartboards and dart machines.
Various Player Darts are also available as soft-tip versions.
This allows fans of certain Target players to choose between steel and soft dart versions, depending on the product series.
Target Dartboards
Target produces dartboards in addition to darts.
Together with surrounds, lighting systems, dart stands, and other accessories, a large part of a complete dart area can therefore be equipped with Target products.
Target Flights & Shafts
Classic Target Flights and Target Shafts are also part of the range.
Different flight shapes, shaft lengths, and designs are available.
Additionally, Target offers K-Flex as an integrated flight-shaft solution.
Target Dart Accessories
Target's accessory program is now extremely extensive.
This includes, depending on the product area, for example:
- Swiss Points
- K-Flex
- Flights
- Shafts
- Soft Tips
- Dart cases
- Wallets
- Dartboard Surrounds
- Dartboard lighting
- Dart mats
- Dart stands
- Spare parts
- Tools
- Training accessories
- digital dart accessories
Thus, Target positions itself not only as a manufacturer of darts, but as a provider for almost the entire dart setup.
Buy Target Darts at Diplomatgames
At Diplomatgames you will find a large selection from the world of Target.
Discover, among other things:
- Target Steel Darts
- Target Soft Darts
- Target Player Darts
- Luke Littler Darts
- Phil Taylor Darts
- Raymond van Barneveld Darts
- Stephen Bunting Darts
- Rob Cross Darts
- Nathan Aspinall Darts
- Chris Dobey Darts
- Josh Rock Darts
- Gabriel Clemens Darts
- Target K-Flex
- Target Swiss Points
- Target Flights
- Target Shafts
- Target Dartboards
- Target Dart Cases
- Target Dart Accessories
Why Target Darts?
Target combines the tradition of professional darts with modern product development.
The brand simultaneously collaborates with some of the greatest legends in darting history, current world stars, and young talents.
Phil Taylor, Raymond van Barneveld, Adrian Lewis, Rob Cross, Stephen Bunting, and Luke Littler represent different generations of professional darts.
Additionally, current tour players such as Nathan Aspinall, Josh Rock, Chris Dobey, Gabriel Clemens, Dimitri Van den Bergh, Scott Williams, and Sebastian Bialecki, as well as successful female players like Beau Greaves, Mikuru Suzuki, Lorraine Winstanley, and Katie Sheldon, are part of the team.
With technologies such as Swiss Point, K-Flex, OMNI, and Virt, Target simultaneously develops products that go far beyond the classic dart.
This combination of professional players, player darts, dartboards, accessories, and innovative technologies makes Target one of the most versatile brands in modern darts.
Frequently Asked Questions about Target Darts
When was Target Darts founded?
Target Darts was launched in 2006 and has since established itself internationally in darts.
Which company is behind Target Darts?
The brand is backed by Target Sports Ltd.
What products does Target Darts produce?
The range includes steel darts, soft darts, player darts, dartboards, K-Flex, Swiss Points, flights, shafts, dart cases, dartboard lighting, and other accessories.
Additionally, Target develops modern systems like OMNI and Virt.
Which famous players are with Target Darts?
Among the most famous names are Luke Littler, Phil Taylor, Raymond van Barneveld, Adrian Lewis, Rob Cross, Stephen Bunting, Nathan Aspinall, Josh Rock, Chris Dobey, Gabriel Clemens, Dimitri Van den Bergh, and Beau Greaves.
In total, Target currently features 45 names in its Professional Players section.
Is Luke Littler with Target Darts?
Yes. Luke Littler is one of the brand's most important players.
Target has been working with him since his youth. In January 2026, a new long-term multi-million pound contract was announced, which Target describes as the largest contract between a dart brand and a player in the history of the sport.
Which world champions belong to Target Darts?
Target features Phil Taylor, Luke Littler, Raymond van Barneveld, Adrian Lewis, Rob Cross, Stephen Bunting, Shane Mc Guirk, and Beau Greaves in its World Champions section.
Is Gabriel Clemens with Target?
Yes. German professional Gabriel "German Giant" Clemens is part of the Target team.
Is Phil Taylor with Target?
Yes. Phil Taylor joined Target in 2014. Together with Target, numerous generations of his Player Darts were created.
What is Target Swiss Point?
Swiss Point is a patented interchangeable point system for compatible Target Steel Darts.
What is Target K-Flex?
Target K-Flex is an integrated flight-shaft system where the flight and shaft form a single unit.
What is Target OMNI?
OMNI is an automatic scoring system for steel darts. Four HD cameras detect the thrown darts. Target states a recognition accuracy of 99.7%.
Discover Target Darts online at Diplomatgames
Discover the world of Target Darts at Diplomatgames.
From Target Steel Darts and Soft Darts to Luke Littler Darts, Phil Taylor Darts and other Player Darts, as well as K-Flex, Swiss Points, Dartboards, Flights, Shafts and accessories, you will find a large selection from the Target range at Diplomatgames.
Discover professional products, innovative Target technologies and suitable accessories for your dart setup.
Discover Target Darts online at Diplomatgames now.
